Global app spend jumps US$135bn, TikTok and BIGO LIVE among breakout social apps - Marketing Interactive

Meanwhile, video sharing and editing apps saw the highest growth this year among all apps globally, with CapCut, MX TakaTak, and Moj topping the charts as consumers looked to develop original video content.
Total consumer spend on apps across iOS and Google Play jumped by nearly 25% year-on-year to hit US$135 billion globally, App Annie said. App downloads also hit a new milestone growing 8% year-on-yea… [+3203 chars] Read More