Fifty years and $500m: the happy business of the smiley symbol - The Guardian

Fifty years and $500m: the happy business of the smiley symbol - The Guardian
The smiley face has been co-opted by ravers, artists and fashion for decades. So how does the company that owns it keep it relevant?
Nicolas Loufrani, CEO of the Smiley Company, has sharp features, and a sharper grin. I find him in his London office wearing grey pin-striped dungarees, beaming energetically, clutching a poster that… [+15666 chars] Read More



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